Contact commercial vendors to identify contacts and the process for news releases. Consider your resources and your role in ICS. One that is completely out of reach is de-motivating. Prior to establishing the location for this media area, ask yourself the following questions: Another method you may need to employ to manage the situation is a media pool. Develop relationships with other organizations PIOs B. Describe how to develop and execute a public awareness campaign. More than 70% of the illnesses, hospitalizations and deaths are guys. At the completion of this lesson you should be able to: The previous lesson introduced tools the PIO can use to communicate with the community. But all four occupants miraculously escaped and the 45-year-old dad told the Ventura County Star: We thank God that were alive, regardless of what we lost up there.. Create clear and easily understood messages. Ability to hold feature stories and run them when space is available or on specific dates or times of year, Audio (sound clips or telephone interviews), Prerecorded segments lack the break-in option for providing emergency information, Exaggerated nature of local television news. C. Describe evolving media tools, including social media, for communication. The ability for readers to leave comments in an interactive format is an important part of many blogs. An important part of your role as a PIO is to communicate with your community before something happens. The information you provide: In addition to the qualities necessary to be a good PIO, there are skills and knowledge you need to ensure your success. Unfortunately, these hazardous materials are creating a dangerous situation for all of us. B. Its community preparedness. It was absolutely the very best thing we could have done. Lieutenant Doug McCleve: So what we felt like it would be best to do is provide a one-stop calling center for the news media to be able to access whoever they needed to in this process. ICS is used to manage an emergency incident (like a wildland fire, search and rescue, hurricane, etc.) In your communication strategy, identify how you will use social media by itself and together with traditional media to prepare your community for emergencies, and to provide them with life-saving information when an incident occurs. The subject is the. For example, you can post videos, use social networking sites, and/or create a blog. Office: (301) 447-1200 Fax: (301) 447-1201, (800) 621-FEMA / TTY (800) 462-7585 Campaign topics can range from recruiting volunteers to fire safety. For example, change the location or angle of the lectern so cameras dont capture an unwanted view. Select the correct definition Emergency Public Information A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. (Unit 5). This lesson presents information on how to effectively communicate with the whole community regarding the importance of being prepared for an incident. The process for ensuring that a public information message was accurately conveyed is typically called: A. The training courses listed below include those delivered at the state, local, tribal, and territorial level as well as higher-level training managed by EMIs subject matter expert training teams. B. is to wait for direction from the incident commander. C. includes reporting to the Operations Section Chief during an incident response. How to Remember Better: A Study Tip for Your Next Major Exam, (13 Tips From Repeaters) How to Pass the LET the First Time, [5 Proven Tactics & Bonus] How to pass the Neuro-Psychiatric Exam, 5 Research-Based Techniques to Pass Your Next Major Exam, 2023 Civil Service Exam (CSE) Reviewer: A Resource Page, [Free PDF] 2023 LET Reviewer: The Ultimate Resource Page, [52 Test Answers] FEMA IS-251A: IPAWS for Alerting Administrators, [26 Test Answers] FEMA IS-284A: Using the Substantial Damage Estimator 3.0 Tool, [32 Test Answers] FEMA IS-1120: Letters of Map Revision (LOMRs), [23 Test Answers] FEMA IS-101C: Preparing for Federal Disaster Operations: FEMA. Social marketing is the use of commercial marketing principles to: A. Social media have changed how quickly information about a disaster is available. Also, it may be necessary to explain to them the danger, and how if they fail to heed the warnings and become injured, they may endanger others who would have to then go in to rescue them (e.g., passing into the plume of a Hazmat area, traveling over an unsafe structure that may collapse, or moving into the line of fire of an armed suspect). Public information is a vital function in disaster operations that contributes greatly to saving lives and protecting property. What are priorities within your organization? Once you have identified your goal, write it down! I know our superb team of firefighters will do all they can, but the conditions on the railroad are particularly difficult, Smith said. List the skills needed to be an effective PIO. . The goal of this awareness course is to provide an orientation to the public information function and the role of the Public Information Officer (PIO) in the public safety/emergency management environment. hbbd```b``+@$S4X$ vA$[0,v DI%09D`vH2& H/ `{I 30 0 `B (For example: The suspicious package was the size of a laptop computer. Make sure the media area is far enough away and/or your workspaces are shielded from prying cameras, microphones, and eyes. Although its meaning has changed slightly over the years, it refers to a human corpse mysteriously reanimated to serve the undead. The median, annual pay for public relations specialists, during the same period, was $52,090, with the top 10 . While it is not the responsibility of the PIO to provide food or facilities for the media, a little kindness in this area can go far in building a positive relationship with the mediaespecially if the incident occurs in a remote area where few if any comfort facilities exist (e.g., if the incident is in a remote field, a porta-john will go a long way in making friends!). Having such knowledge enables them to make informed choices that affect their health and well-being. Derrick Jensen: The feedback we received from them, from the local media that we work with on a regular basis and have a pretty good relationship from them . Note: Often micro-blogs will provide links to Web sites or social networking sites for more information. Some tips to contribute to your success when managing information during an emergency are: A Go Kit is a mobile response kit that allows PIOs to function in the event that they are working outside of their normal place of operation. C. will transfer to a planning position if no media covers an incident. Keep the subject and verb close together. 3 Step Guide for Assistance. If you anticipate what they will want, you will have a better chance to manage the scene and help guide the story. They focus on specific issues or programs to move the public to take action. Office: (301) 447-1200 Fax: (301) 447-1201, (800) 621-FEMA / TTY (800) 462-7585 This course should take approximately 7 hours and 25 minutes to complete. Joanne H. Moreau: So Mayor Mouse, our mayor, along with the real mayor actually goes to that event and interacts with the people that are present. Another way to get information to the media or public is by directly sharing with multiple members of the media through a news conference or briefing. A good overview of ICS is provided in the independent study . that can be used to purchase operational resources as needed, Paper forms, in case there is no electronic access (i.e., no Internet access, power outage, etc. Time is a crucial element in any public awareness campaign. Some tips for building relationships with your media contacts are: It is important to prepare a list of media outlets and contacts, for everyday activities and to act quickly in an emergency. You cant manage who shows up but you can and should manage contact with the site. Public information is a vital function in disaster operations that . The public information officer for an organization A. should clear all public documents with neighboring agencies before release. Blogs to cover events as they are happening. B. an important part of the PIOs job. The participant will benefit from participating in entry-level incident command system training prior to taking this course. He and his wife threw open their window and helped their kids drop to waiting neighbors gathered below. Tammy Kikuchi: The response was overwhelming. %%EOF Evaluate the effectiveness of your campaign. Over 150 PIOs working a major disaster, often from different locationsall to ensure clear and accurate information is being delivered amid the confusion of a disaster response. 514 0 obj <>/Filter/FlateDecode/ID[<897144EC39D7C94ABD0F71D9C292EE4A><41375C8F366F3C4EA1877AFFBEEAAE0A>]/Index[494 31]/Info 493 0 R/Length 101/Prev 195410/Root 495 0 R/Size 525/Type/XRef/W[1 3 1]>>stream (Unit 4), Apply public information techniques to a 5% scenario. A secondary audience is elected or other officials such as Incident Commanders or emergency operations center managers who want an overview of emergency public information. Recall preparation techniques that contribute to a successful media interview. Increase community preparedness is not specific. Tell the media representatives: Follow-through goes a long way to establishing good relations with the news media. The word zombie comes from Haitian and New Orleans voodoo origins. The Zombie Survival Guide identifies the cause of zombies as a virus called solanum. B. describes a writing technique applied to social media content. What problems are you having in your community? Use the media area for all media releases and conferences. Providing information and access to newsmakers. A strategy to effectively use all the tools (traditional media and evolving media) together and determine the best mix of tools for what you want to communicate. They can be seasonallike hurricane preparedness week. 19. Angie Welling: Reporters understand change really well because our days are always changing, but just have that plan in place, know basically what you want to do, whos going to staff it, what will be available, what hours you will be available for the media. Determines what the public needs to know. Narrator: In addition to a preparedness television show and Mayor Mouse, Red Stick Ready also communicates preparedness information through a Web site, the use of social media, and events like Red Stick Ready Day. Technology allows anyone to be a journalist. Images, sound, and information captured by the public can be used by traditional news organizations, or posted to social media sites, and broadcast globally. Emergency management knowledge including an understanding of NIMS, ICS, the JIS, and the JIC. The following are excerpts from some successful blogs by the Centers for Disease Control and Prevention (CDC), the Ventura City Manager in Ventura, CA, and the Arizona Department of Health Services. Promote government programs and activities B. Additionally, it can provide those in executive-level roles with the necessary knowledge of PIO roles and responsibilities during an emergency. This awareness-level training is suitable for new PIOs. The role of the pubic information officer. You should set a realistic deadline and interim benchmarks, as needed. if4-0lP,H^F1!P`8FF@T br.afQP0G@U@} )F%H (wtP9 lF `PFn*Lks]k^s9LgsXxh|s ]bpa Below are some, but not all, of the critical skill sets learned during this training program: Personnel who are assigned or may be designated to perform public information duties during an incident, emergency, or disaster and anyone in a response discipline who may be assigned or designated to perform public information duties. A news release should be used when an activity or incident is newsworthy based on: News releases should be printed on your organizations letterhead and include a header with contact information (name and number), date, and a news release number. The ultimate goal of all public safety endeavors is to save lives, protect property, and preserve the environmentand almost all reporters would agree that their needs will come after these important tasks. That you will get them information and be back to brief themand then do so. Include information on evolving media contacts, instructions, and resources. 0 Now that youve got a goal statement, the next step is to create messages in support of the goal that are suited to your target audience. Public information can help people make the right decision at the right time. nEAH {27(L( o 5UR\sR%or=uG5($#MJ (2*8T-\< The AP Stylebook is used by most of the news media. Responds to the media while respecting restrictions on the release of sensitive information. Verdi White: The two functions and people that I need to have with me when Im out here doing anything is I need to have a finance person and I need to have the Joint Information Center. In such a scenario zombies would take over entire countries, roaming city streets eating anything living that got in their way. One PIO talking by phone to an on-scene PIO to confirm the number of responders at the scene prior to an initial news release. If you do not want something recorded by the media, cover it up or shield it with a vehicle. Is the conduit for information to internal and external stakeholders. This lesson introduces you to some emergency management principles contained in the National Incident Management System (NIMS). Identify contacts and sources that are relevant to your organization. Narrator: Red Stick Ready demonstrates how you can develop a strategy that prepares your community for a disaster and effectively provides critical information when an incident happens. This course can provide a basic understanding of the PIO function for those new to the position. Work to keep them out of danger as you would any member of the public. * The social media links provided are for reference only. Some examples include traditional media using: An important step when communicating is to continually evaluate and adjust your message by monitoring the media. School, 43 Margaret St. . Email is also an ideal tool for communicating within your organization because you generally have access to your colleagues email addresses. Expert Help. 18. Example: Press Release Using Inverted Pyramid Format. In Lesson 2 you learned about the many different media options you have, including: Select the right medium or right mix of media for a strategy to get your message to your target audience. You can entice them to stay by giving them regular official updates and letting them know that if they are absent they may miss something important or interesting. Switchboard: (301) 447-1000 0. Sit on your coat tail to keep your jacket from riding up. Angie Welling: Pretty much every State agency was involved, and thats when we found out pretty early on that the Governor had involved every aspect of State government. hbbd```b``"_H|LI&x9"$ ;Dr?*&Fvql2r S3 It includes features and characteristics that are not available in a traditional news release, such as: In addition to having good written communication skills, a successful PIO also needs to be able to speak effectively. 3. B. Did the message reach the targeted audience? With an eye on public safety, the mayor began looking for a way to educate people about disaster preparation and response. Many organizations follow stylebooks that establish how they will communicate with the public in terms of titles, capitalization, punctuation, and so on. endstream endobj 495 0 obj <. Please note that the is program now requires a fema sid to be used instead of your ssn. * The social media links provided are for reference only. The Public Information Officer Awareness Course (IS0029) is designed to familiarize participants with the concepts underlying the PIO role. 16825 S. Seton Ave., Emmitsburg, MD 21727 They will go other places to get other information (local citizen reactions, sidebar stories, etc.). Join to apply for the Public Information Officer - 48752 role at University of California, Merced. Use examples and comparisons to help convey unfamiliar information, to paint a picture, or to help the reader relate to the information. Illustrate the multiple roles of the Public Information Officer and the media in planning for and responding to an emergency. An important part of the PIOs relationship with the media is knowing what they want. Examples of JIS configurations are: The previous examples of JIS configurations demonstrate that sometimes a location is needed to facilitate the operation of the JIS. Additionally, students conduct various public information activities and exercises, to include writing messages and conducting press conferences. Select this link to access a printable . Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 15. Allows access to one media representative from television, radio, print, and Internet to a restricted area. Mayor Holden: Sometimes you have to get your story out very quickly. For more information on the Public Information Officer training program, contact FEMA-Master_PIO_Program@fema.dhs.gov. 1. The most important point is is an example of a transition phrase or: A. You can use different types of media and different avenues to get your message out, including: According to a Pew Research Center project conducted in December 2010, Americans now get most of their news information from television and the Internet, with newspaper readership declining. Be accessible and return calls and emails promptly. A goal that makes you stretch is good. Supporting information can be described as: A. This fundamental principle is the basis for public information in emergency management in this country. Managing public information is another fundamental element of emergency management. The Public Information Officer may also perform a key public information-monitoring role. This course introduces PIOs with no, or limited, experience to the basic skills and tools needed to communicate effectively with the public. ), Manuals and background information necessary to provide needed information to the public and media, Topic-specific fact sheets, backgrounders, talking points, and news release templates (hard copy and electronic), Business cards with 24/7 contact information, Funding mechanism (i.e., credit card, etc.) Making sure community members understand the events that unfold during severe weather, pandemics, and non-emergency scenarios . The Governors declaration allows the use of State resources in paying the costs of fighting the fire. Consider information about the whole community when identifying topics, including: There is no point in conducting a hurricane preparedness campaign if your area is not subject to hurricanes. Take a zombie apocalypse for example. Some examples of evolving media tools are: Web sites can be used alone or in conjunction with traditional media and other evolving media to get your message out. A directory of your organizations Internet presence. This lesson covered the knowledge and skills you need to effectively manage emergency public information during an incident: The next lesson summarizes your role as a PIO and how to use all the tools available to you to help your community be prepared and to share critical information when an incident happens. Hundreds are so ill that they end up being admitted to the hospital. At the end of this course, participants will be able to: Federal Emergency Management Agency | Emergency Management Institute, Notice to Applicants for EMI or NFA Courses, How to apply for a FEMA Independent Study course (Online Course), How to apply for a course held in EMI (On-Campus Course), Non-Resident Courses (EMI Courses Conducted by States), National Standard Exercise Curriculum (NSEC), Master Exercise Practitioner Program (MEPP), Emergency Management Professional Program (EMPP), National Incident Management System (NIMS), Integrated Emergency Management Course (IEMC), Disaster Field Training Operations (DFTO), Schools Multihazard and Mass Casualty Planning, Virtual Table Top Exercise (VTTX) (Sites participate from home via VTC), Critical Infrastructure Security and Resilience, Exercise Simulation System Document (ESSD), Guidance on COVID protections for EMI students, Please review the IS FAQ's for more information, Define emergency public information and the importance of being proactive. Different types of written products include the following: View actual news releases, statements, and fact sheets on the InciWeb site [http://inciweb.nwcg.gov/]. Print medianewspapers and magazinesare the first type of mass media developed. Imagine your living room exploding in flames and your family cut off from the only door down the stairs from your second-floor condominium. This course can provide a basic understanding of the PIO function for those new to the position. These sites make it easy to establish networks of contacts. In their haste, each suffered minor injuries, including stitches for their son who cut his ankle on the glass of the first floor window. It will keep you focused and is the foundation for evaluating your campaigns success. Coordinate access to policymakers and others (e.g., first responders and disaster survivors). Resident/Non-Resident, Trainer Program, etc. The Governor declared the emergency following a similar declaration by Liberty County. 524 0 obj <>stream Mayor Holden: We need to get in advance of different things that could happen, and begin to put a television show together to talk about the things that people should be aware of and what they can do. Understand the National Incident Management System, Incident Command System and their correlation with the emergency response system. Television is the main source of news for Americans. You have many resources available to ensure that the information reported about an event and your organization is true and accurate. NIMS provides a consistent, systematic, proactive approach to guide departments and agencies at all levels of government, nongovernmental organizations, and the private sector to work seamlessly to prevent, protect against, respond to, recover from, and mitigate the effects of incidents, regardless of cause, size, location, or complexity, in order to reduce the loss of life and property and harm to the environment. NIMS Overview Communities across the nation experience a diverse range of threats, hazards, and events. FEMA does not endorse any non-government Web sites, companies or applications. Establish contact with other agency PIOs. They tell the public about services and programs that can affect their lives, like information about staying healthy, fire safety, and changes in community college tuition. At the completion of this lesson you should be able to: Public Information Officersor PIOsare an important link between the organizations they work for and the communities they serve. Monitor to determine if the media coverage is: Whether or not your organization is using social media, you should still monitor it. D. The ninety-five (95%) segment of the 95/5 concept, 5. Develop a picture of who you want to reach with your message by asking: Now that you know what you want to communicate and to whom you will communicate, next you need to develop and implement your campaign. Are there warnings or other critical messages to be communicated to the public? Now that you have some tips for better writing, lets look at how to write a news release. . Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. Recognize various legal aspects associated with emergencies and public information. The National Incident Management System (NIMS) is:A. Access to the scene for information and images. Selects the right tools for the messages. On the couples dresser were two heat-seared imprints where Martinez had left his wallet and cell phone as he frantically scrambled to ensure his familys leap to safety. As a PIO, when you get to the scene, you will first make contact with the Incident Commander to gather information and assess the situation. A Public Information Officer (PIO) for a public safety or emergency management agency might expect to spend what portion of his or her time on activities directly related to incident response or recovery? @8'_= J J0 B. Check off the things you would plan to include in your Go Kit and add other items as you see fit. Describe how to effectively communicate orally and through written products. Test the message on a safe audience B. What is the community sentiment toward your organization or the issue? Gathering feedback and heading off problems, Explaining your mission, policies, and goals. Preparing quality written products including news releases. It can be taken alone or before Basic Public Information Officer Training (G290). Successful written communication conveys your key messages and: More information on writing clearly and effectively is presented in Lesson 3. Year in and year out, nearly 1,400 Arizonans get heat related illnesses so serious that they end up in an emergency department. Your media list should be current, complete, and tailored to your organization. Sound bite B. Coming back after the fire to retrieve them, their ghostly shadows left indelible evidence of the inferno that swept through their home. Refer to the list below. Joanne H. Moreau: We are able to work with all agencies and give a real solid unified message. Successful blogs are compelling and current, and encourage interaction with readers. +O,))8+l"O{i9"5QKh^R7YH'gI@P+,,#+pbH,ZJt-9#)*~{"Dxu C. only required when dictated by the Incident Commander. A Federal structure designed for large-scale, multijurisdictional incidents B. Emergency management guidance for public- and private-sector organizations C. A database of Federal-level emergency incidents D. Another name for the National Response Framework, 21. C. result in the need to conduct follow-up interviews. D. enhance agency credibility. Some tips for speaking publicly and improving your responses (or assisting and preparing a speaker) are: When distributing written products or speaking to the media, you will often need to work with a person to get your information out.

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