I usually drink the free coffee at my office, but my editor asked me to try out Panera for a week to test the subscription. Update: The subscription price has increased to $11.99 a month. "At Panera, we believe in making great food experiences accessible to all. For $11.99/month plus tax, you can enjoy any size drip hot coffee, hot tea, iced coffee, iced tea, Charged Lemonade, lemonade, or fountain beverage every two (2) hours during regular bakery-caf hours, including free refills of the same beverage at any participating U.S. Panera Bread bakery-cafes. Fueled by Clean caffeine from Guarana and green coffee extract, Charged Lemonades come in three inspired and vibrant flavor combinations: Strawberry Lemon Mint, Fuji Apple Cranberry and Mango Yuzu Citrus. Panera, the St. Louis-based fast-casual chain, is expanding its existing coffee subscription service to include all non-espresso beverages from soda to tea to lemonade and increasing the monthly fee from $8.99 to $10.99, Richard writes.. Why it matters: Panera was an early adopter of subscription services, an offering more associated with software companies and streamers, and its expansion . LOUIS, (BUSINESS WIRE) -- Today, Panera Bread announces it will now offer an Annual Unlimited Sip Club membership, the first-ever nationwide unlimited annual beverage subscription in the . Registration available online only including Kiosk. Privacy Policy. All rights reserved. We have seen incredible response to Unlimited Sip Club since we launched nationally last year, both for our guests and for our business. For $10.99 per month (plus tax), Panera is . Panera used to be owned by its stockholders, but in 2017, JAB Holding Company, a German-owned conglomerate, acquired the company for $7.5 billion and took it private. Food Safety is the premier cloud based food safety app. Must be an Unlimited Sip Club subscriber to receive this offer. Welcome back to Panera! })]) }}, {{ 'Available before {0}' | replaceVariables([$options.filters.formatTime(availableBefore, { Sweetgreen piloted a subscriber discount in January, offering $3 off a meal every day for a $10 monthly fee. The subscription idea is smart, and I think with the kinks worked out and better coffee it could be a hit. For $10.99 per month (plus tax), Panera is expanding its industry-disrupting unlimited coffee subscription to incorporate the entire Panera portfolio of self-serve beverages, including hot and iced coffee, hot and iced teas (regular, Sweet Tea* and Passion Papaya Green Iced Tea), Agave Lemonade, Pepsi-Cola fountain beverages, and Panera's newly launched Charged Lemonades**. Order must be placed online with credit card. Cannot be combined with other promotions. Registration available online only including Kiosk. The subscription provides "unlimited" hot coffee, iced coffee, or hot tea at all Panera restaurants for a monthly fee of $9, or about $108 annually. Because we think that simpler is better and we believe in serving food as it should be. Must be a MyPanera member and at least 18 years of age or older to register. fromFormat: 'HH:mm', MyPanera ordering is temporarily unavailable. Last year, Panera expanded the subscription. Not valid with any other coupon or offer. This field is required. Redeem your subscription like a MyPanera Reward at the register, kiosk, PaneraBread.com, or on our app. From our new Charged Lemonades to our fan favorite Passion Papaya Green Iced Tea to bubly Lime from PepsiCo, we're excited to give our guests even more choice and more beverage options to fuel their day.". Similarly, in 2020, Panera attempted to grab a larger part of the lucrative coffee crowd by introducing a subscription for hot coffee, hot tea, and iced coffee. Must be a MyPanera member and at least 18 years of age or older to register. "Our guests have loved the subscription model and the convenience and value it brings to their daily lives. Delivery fees and charge and pricing may vary. I think the subscription program is a disruptive way to unlock value for our customers. Please enter a valid MyPanera Card Number. {{ 'We have sent an email with sign in instructions to {0}.' Restaurants love repeat customers, and over the past decade, a number of chains have been experimenting with subscription plans to keep them coming through the door. Get the latest industry news, market data, and 5THWAVE magazine and podcast releases direct to your inbox. Pictured is its first bakery-caf located in Ballwin, MO. The Ultimate Sip Club, Burnett said, is the product of that desire. Each beverage strikes the perfect balance of flavor and energy, mixing Panera's signature Agave Lemonade with delicious flavors and enhancing the beverage with a caffeinated boost. The billing cycle is determined by the date you sign up for the subscription. "We are continuously innovating our portfolio of beverages to meet the complex and ever-evolving needs of consumers and this first-of-its-kind subscription program provides Panera customers with beverage options for every occasion throughout the day.". Existing coffee program members will access Unlimited Sip Club for the coffee club's current price, $8.99 a month, until the end of the year, Burnett said. Annual subscribers also get free delivery. Yes. Must be a MyPanera member and at least . Beverages from the Panera Bread menu include our charged lemonades, coffees, teas & fountain drinks. These traditions carry on today, as we have continued to find ways to be an ally for wellness to our guests. The subscription entitles eligible subscribers to the following subscription benefits: drip hot coffee, iced coffee, hot tea, fountain soda beverages, bubbler drinks (regular, sweet, and Passion Papaya green iced teas, and Agave Lemonade), and Charged Lemonade beverages (Fuji Apple Cranberry, Mango Citrus Yuzu, and Strawberry Lemon Mint) once every two hours during normal bakery-cafe business hours, including unlimited refills. Customizations including but not limited to added Espresso and Syrups are not included in the Beverage Subscription monthly price. Note that this means free refills in-store, or . The Unlimited Sip Club Subscription ("Beverage Subscription") is available for registration and redemption in participating U.S. Panera Bread bakery-cafes. Become a member and start earning rewards today. **New and lapsed subscribers that sign up for an Unlimited Sip Club Subscription from 4/19/2022 through 5/6/2022 will receive free Unlimited Sip Club Subscription through July 4, 2022. Eduardo Luz, Panera's chief brand and concept officer, won . You may cancel at any time. Excludes catering orders and orders placed on third party delivery sites. New Sippers only.*. One subscription per person. Taco Bell, for example, debuted its Taco Lover's Pass nationwide in January, which drove new loyalty sign ups. Visit www.panerabread.com/deliveryinfo to determine if youre in a delivery area or for more information. Your Privacy Visithttps://www.panerabread.com/en-us/mypanera/subscription/terms-and-conditions.htmlfor complete details. The program excludes espresso drinks, bottled drinks and smoothies. The subscription entitles eligible subscribers to the following subscription benefits: drip hot coffee, iced coffee, hot tea, fountain soda beverages, bubbler drinks (regular, sweet, and Passion Papaya green iced teas, and Agave Lemonade), and Charged Lemonade beverages (Fuji Apple Cranberry, Mango Citrus Yuzu, and Strawberry Lemon Mint) once every two hours during normal bakery-cafe business hours, including unlimited refills. 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Free product offers cannot be combined with free shipping. Guests who sign up for the Unlimited Sip Club from today through May 6 will receive a free subscription through July 4**. Gift Card purchases, orders placed on third-party delivery sites, in-cafe, curbside, drive-thru, kiosk, Rapid Pick-Up and catering orders excluded. Welcome back to Panera! If you do not cancel either before your renewal date or after the expiration of any free trial or discounted subscription offer, your credit card will automatically be charged $11.99 plus tax for the monthly subscription and will be charged on a recurring monthly basis every 30 days thereafter until you cancel your subscription. How do I sign up for an Unlimited Sip Club Subscription? In fact, a 20 fl. It owns a slew of restaurant brands, including Krispy Kreme, Caribou Coffee, Pret a Manger and Peets Coffee. Offer may expire without notice due to error, fraud, or other unforeseen circumstances. "They have a value of approximately 11 times that of a non-member," she said. Excludes all other beverages, including, without limitation, bottled beverages, smoothies, frozen blended drinks, cold brew iced coffee, and espresso and cappuccino beverages. You can create a free MyPanera account today. For more information, visit panerabread.com or find us on Twitter (@panerabread), Facebook (facebook.com/panerabread) or Instagram (@panerabread). With investments in technology and operations, we now offer new ways to enjoy your Panera favorites like mobile ordering and Rapid Pick-Up for to-go orders and delivery all designed to make things easier for our guests. And a commitment to Clean food, which is food that does not contain the artificial preservatives, sweeteners, flavors, and colors from artificial sources set forth on our No-No list in the food in our U.S. bakery-cafes. Why raise the price $2 a month? ST. LOUIS, April 19, 2022 /PRNewswire/ -- Today, Panera announces the launch of Unlimited Sip Club, the first-ever nationwide unlimited beverage subscription for all self-serve beverages. Panera Bread announces it will now offer an AnnualUnlimited Sip Clubmembership, the first-ever nationwide unlimited annual beverage subscription in the restaurant industry for all self-serve beverages. Burnett said the success of the coffee subscription and the tests of the Ultimate Sip Club have encouraged Panera to study other possible subscriptions. Unlimited Sip Club is available to members of MyPanera, Panera's free loyalty program. If you do not cancel either before your renewal date or after the expiration of any free trial or discounted offer, your credit card will automatically be charged $10.99 plus tax for the monthly subscription and will be charged on a recurring monthly basis every thirty (30) days thereafter until you cancel your subscription. Upcharges apply. MyPanera members can register today for the subscription via the Panera website, mobile app and kiosk and unlimited self-serve beverages are just an order away. Hence, its coffee club subscribers frequented its eateries at eight times higher visits than in the past and 30% of them added a food item to their check. We have sent password reset instructions to the email address we have on file for you. Please return to the home page and sign in again. By the end of last year, the $8.99-per-month program had more than 600,000 subscribers, and those customers are truly Panera super-fans, according to 2021 data from the chain: The Unlimited Sip Club membership is available for $11.99 per month plus tax or $119.99 per year plus tax and includes one self-serve beverage every two hours during regular bakery-cafe hours, including free refills at participating U.S. Panera Bread bakery-cafes. Eduardo Luz, Panera's chief brand and concept officer, won't . Terms Of Use Moreover, Panera reports that 43% of its coffee subscribers were new customers to the brand. No. A $1 delivery fee and a Convenience Fee apply to online delivery orders. This will allow you to use your saved payments, rewards, and saved delivery addresses and recent cafe details! fromFormat: 'HH:mm', Purchase required. Each night, any unsold bread and baked goods were shared with neighbors in need. WiFi Terms Of Use Just enter your password to connect your MyPanera account with Facebook. In September 2021, Pret A Manger also launched a coffee subscription program, based in Washington, D.C., and New York, which included a more expensive premium tier that granted customers access to espresso drinks. Use the following form to enter in your MyPanera account information, to reset your password. Some offer unlimited drinks or free delivery for a monthly fee; others will bring out your favorite appetizer each time you visit. membership, the first-ever nationwide unlimited annual beverage subscription in the restaurant industry for all self-serve beverages. We need access to your Facebook info to get you signed up. However, if you order only a hot coffee, hot tea, iced coffee, iced tea, Charged Lemonade, lemonade, or fountain beverage using your subscription benefits, that visit will not count as a visit toward your next reward. ST. LOUIS, April 19, 2022 /PRNewswire/ -- Today, Panera announces the launch of Unlimited Sip Club, the first-ever nationwide unlimited beverage subscription for all self-serve beverages. Not valid on other sizes/types, prepaid or annual savings plans, other products and prior purchases. A coffee subscription program at Paneras is bringing in new customers and adding to what customers buy, a win/win for the fast-casual chain. The UK coffee and food-to-go chain said the move would improve the consistency of its 25 ($30)-a-month subscription service. 8736608, Get the weeks news highlights straight to your inbox, new franchise partnership with Dallas Holdings. The subscription program is available throughout the United States at participating Panera Bread bakery-cafes. I really wanted to love this service, but the coffee just wasn't good, and the service was chaotic. {{ 'We have sent an email with sign in instructions to {0}.' Panera Bread locations have introduced a subscription model for their coffee. hot Dark Roast coffee. The five times weekly e-newsletter that keeps you up-to-date on the latest industry news and additions to this website. Upcharges apply. Please also make sure the credit card you'd like to be charged is set to default. Restaurants big and small are experimenting with their menus to align with the preferences of on-the-go diners and mitigate the impact of rising food costs, supply chain disruption and shrinking consumer discretionary funds. Visit here for complete termswww.panerabread.com/UnlimitedSipClub. All rights reserved. The subscription entitles eligible subscribers to the following subscription benefits: drip hot coffee, iced coffee, hot tea, fountain soda beverages, bubbler drinks (regular, sweet, and Passion Papaya green iced teas, and Agave Lemonade), and Charged Lemonade beverages (Fuji Apple Cranberry, Mango Citrus Yuzu, and Strawberry Lemon Mint) once In instructions to the email address we have seen incredible response to Unlimited Sip Club Burnett!, rewards, and 5THWAVE magazine and podcast releases direct panera beverage subscription your,. Purchase required password to connect your MyPanera account with Facebook Unlimited Sip since... 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