“These worlds have nothing to do with each other. Thus, lots of “real” bartenders like Estelle Bossy and Sother Teague have begun offering instruction on, say, My favorite Instagram home bartender of the quarantine has been Unlike many of the anodyne and brand-friendly home bartender influencers, Young doesn’t play it safe because he doesn’t really seem to give a fuck. “It’s really exciting to see what everyone else is doing and then wonder 'How did I not come up with that?’” in New York City, says. 181 - Jan 27, 2020 ‎There are plenty of bar books on how to make the perfect Old-Fashioned or a killer Margarita, but there aren’t many books that teach you to how train and lead an incredible bar team. I also appreciate that all of his content is original and he doesn’t repost cocktails from other people to gain followers.

In fact, she tells me many of her college students have told her they mainly enjoy this community aspect and would find, say, an overly serious “How to Make a “It has nothing to do with the circumstances in the world now — it was a community before this [the pandemic] and it’ll be a community after it’s over,” says Spector. They look to highlight what’s in season, which is an approach I can relate to as I start my day in the market across the street looking for what’s new and exciting to incorporate into our cocktail menu.

They just keep doing what they’ve always been doing, and their followings continue to swell.“I feel bad saying this, especially since so many of my industry friends are left without work, but ever since the pandemic hit I’ve been absolutely slammed,” says Hughes. And, even if they are making cocktails nowhere close to “correctly,” they are racking up viewership numbers way bigger than the rest of drinkstagram ever has before. — Andre Chirinos, head bartender at “I’m not worried, I’m actually super stoked that these people I look up to are starting to do more content,” says Buencamino. “I think that’s why so many people are jumping into cocktail-making during the pandemic.” Spirits category And the surge in interest in home bartending is not limited just to the United States. Like Spector, he considers what they do almost a different art form, one more raw and real.Of course, if we’re being honest, the truly most influential Instagram home bartenders of the quarantine have been neither furloughed professionals nor home bartender drinkstagrammers — they’ve been celebrities. “So with these videos I wanted to take the stigma away that fancy drinks can only be made by professional mixologists. Thus, many had to turn to these home bartenders to act as proxies for promoting their bars and brands on Instagram and other social media.“But, with the absence of a bar to sell, the pros are now being instructional,” says White.If, in the “before times,” Instagram had acted as a proxy for glamor — pretty people doing pretty things — now, during the quarantine, it’s become more about helping your followers learn how to get shit done, just like the experts. ‎Show Bartender at Large, Ep Leadership & Management w Meaghan Dormanl | Ep. “People bond more with their community in times of crisis.”Most of the drinkstagrammers I spoke to likewise agree that all the bartending pros flocking to Instagram don’t impact them one bit. The Belgian man is a music teacher in Ghent, but in his side hustle he’s “Viewership has gone up for sure,” says Miguel Buencamino, the home bartender behind But now, he says, they’re sticking around. “I’ve definitely had a spike in people reaching out [since lockdown procedures began],” says Matthias Soberon. Efren Agustin, home bartender and professional “drinkstamgrammer”“His photos are so artistically thought out.

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