That's used in everyday language and nobody seems to have a problem with that. "Mansbridge admitted his organisation was "shellshocked" by the shooting and "horrified" that their identity was connected to the incident. Latest Result. A wider brand review was also implemented, with changes to come into effect in 2021.The Crusaders name is seen as a reference to the Crusades, a military campaign launched by Christians against Muslims. "Latterly, I've heard people describe [environment activist] Greta Thunberg as a crusader. The Vodacom Super Rugby team announced earlier this year that, in conjunction with New Zealand Rugby, they had commissioned an independent company to research the views of both stakeholders and the Christchurch public about the Crusaders brand. Crusaders 0 : 1 Finn Harps. Crusaders' new identity likely to be politically correct On Friday, the Crusaders and NZ Rugby revealed the name would remain the same, but unveiled a new-look logo that featured a Māori motif and the phrase 'mā pango, mā whero'. Credits: Image - Crusaders, video - NewshubThe Crusaders will retain their contentious name for the foreseeable future, but have revamped their brand, after the Christchurch mosque shootings.The champion Super Rugby franchise has been under considerable pressure to rename and rebrand, since a gunman claimed 51 victims and injured many more on March 15.At the time, NZ Rugby chief executive Steve Tew described the name and imagery as "no longer tenable".On Friday, the Crusaders and NZ Rugby revealed the name would remain the same, but unveiled a new-look logo that featured a Māori motif and the phrase 'mā pango, mā whero'.Translated, the Māori proverb refers to different cultures working together. Buy tickets to Canterbury's Crusader matches, read Canterbury Rugby news, view player profiles, & analyse the Super Rugby results The Crusaders have made a significant change to their branding by removing the knight from their new logo after the 15 March Christchurch terrorist attack.The Vodacom Super Rugby team announced earlier this year that, in conjunction with New Zealand Rugby, they had commissioned an independent company to research the views of both stakeholders and the Christchurch public about the Crusaders brand.This was after the attack on two mosques in Christchurch that left 51 dead and dozens injured, prompting debate over whether the Crusaders name and medieval branding was appropriate.The Crusaders immediately removed their pre-match entertainment, which included sword-wielding knights on horseback at home games.In June, the Crusaders announced that the medieval branding would be dropped from their logo in time for the 2020 Super Rugby season.

As much as we thought we might not have liked it, we had to acknowledge the association had been made. The Crusaders website already has the new livery, as does the organisation's headquarters. "I think of people like [women's suffrage pioneer] Kate Sheppard… I think about Tariana Turia, who is described as a crusader for the rights of Māori youth. "It was time for us to go back to our DNA - our core - of who we were and understand a lot more about that, and reaffirm who we were, what we stood for and then reconsider whether our brand was appropriate. Pre Season Friendly | Kick-off: 25th July at 11:00am | Venue: Seaview || RECENT NEWS. The official Crusaders website. Pre Order Your New Home Top. Fans were divided on the new logo, with plenty of social media support for the new logo. The Crusaders' new logo Published on November 29, 2019 The Crusaders confirmed their new branding on Friday, opting to keep the club’s name but ‘evolve their identity’ under a new logo. The team will play under a 'holding brand' in 2020, with the new red and black logo to be introduced in 2021. read more. "Today, we are launching a new Crusaders logo and branding, one that clearly represents who we are," says Crusaders chief executive Colin Mansbridge. "There are two meanings to the word 'crusader'," he says. "We are retaining the Crusaders name going forward, but evolving the brand to clearly demonstrate what the word 'crusader' means to us. Copyright © 2020 MediaWorks TV - All Rights Reserved The Crusaders new logo.

On Friday, the Crusaders and NZ Rugby revealed the name would remain the same, but unveiled a new-look logo that featured a Māori motif and the phrase 'mā pango, mā whero'. Crusaders this morning played in their first competive game in months because of the COVID 19 restrictions against League of Ireland side Finn Harps at Seaview. Crusaders Beaten By Injury Time Goal. "We have to be crusaders who include and unite.

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