The company for the first time crossed the $50 billion mark in its history. The PC market has stabilized a  bit in 2018, following years of decline. As a result these players invest a lot in marketing as well as research and development. Here is a SWOT analysis of Lenovo analyzing the strengths, weaknesses, opportunities and threats before it. Net Revenue 2018/19 – $51 Billion. SWOT Analysis of Lenovo . Its investment in R&D in the last fiscal year was around the same as the last.For Lenovo, market growth would not have been possible without a significant investment in research and development. Lenovo has a great product strategy and has targeted mainly middle class consumers. The company must invest in digital marketing and customer engagement. China and US, both are leading markets for computing products and worsening relationships between these nations is hurting computing brands the most.Lenovo is a global business and its profitability is affected by the economic performance of the markets it is operating in globally. The company’s vision is to create personal devices which people are inspired to own, a culture which people have aspirations of joining, and a trusted business that is respected worldwide. The company sells its products to customers across 160 countries. Apart from online promotions, email marketing, social media and video marketing, the company can use digital channels to engage its customers and manage customer relationships better. Its large range of laptops and notebooks has especially gained a lot of publicity in the PC and notebook market. Strong cashflow will help the brand explore new sources of revenue and growth. In the longer term, Lenovo will need to place higher focus on growing new sources of revenue since the rise of mobile computing has brought a lot of uncertainty to the PC industry.When it comes to marketing and promotions, Lenovo looks less aggressive compared to its strongest rivals.
The Trump government has raised the tariffs a lot and this is resulting in higher operational costs. Lenovo has divided its market into four geographic divisions – China; Asia Pacific; Europe Middle East & Africa; and the Americas. Based upon industry data, Lenovo was among the fastest growing PC makers in 2018 -19 with a market share of 23.4%.

It is a useful technique to analyze the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) lenovo is facing in its current business environment. With a healthy bottom line, the company is poised for faster growth in future. It marks a significant turn for Lenovo. This essay will use SWOT analysis to analyse Lenovo Company in the areas of strengths, weaknesses, opportunities and threats respectively. This is also a main reason behind the growing popularity of its products in various parts of the world.

However, it again started declining in 2019 as per Gartner. However, not just Lenovo but its leading rivals like Apple and HP have also felt the effect of the trade war between the two nations. SWOT analysis is a strategic planning tool that can be used by lenovo managers to do a situational analysis of the firm . Driven by its focus upon quality, the company has ascended swiftly in the notebook and desktop market. in English literature from BRABU and an MBA from the Asia-Pacific Institute of Management, New Delhi. In FY 2018-19, its The growing use of data and analytics on the other has given birth to new customer demands. It has reduced its expenses for the group and is trying to simplify its mobile business product portfolio. In this way, the company has successfully established its position as  a leading challenger for HP, Dell and Apple. Its revenue has crossed the $50 billion mark for the first time in its history and that’ an accomplishment. Another Chinese brand Huawei received a severe blow. Lenovo SWOT analysis 2013; Strengths Weaknesses; Vertical integration; Knowledge of China’s market; Low cost production; Strong patents portfolio; Competency in mergers and acquisitions; Synergy of knowledge and diverse workforce; Weaknesses: Poor brand perception in the developed economies; Low differentiation; Commodity (computer hardware) products Moreover, the presence of leading players like Apple, HP, Dell, Acer and others, makes it a hyper-competitive industry. He graduated with a Hons. For the latest fiscal year, the revenue of Lenovo from IDG group Lenovo’s focus upon quality has led to growth in its brand equity. This happened for the first time in the latest fiscal year since the company acquired Motorola mobility. About Lenovo Group : Lenovo is a Chinese Fortune Global 500 company doing business in 180 countries and has over 57,000 employees as of 2019. The suppliers for some of its components are limited. Other Chinese technology brands too do not perform so well compared to their American counterparts in the area of marketing. You can follow me on Lenovo has headquarters in both Beijing, China and Morrisville, U.S.
Not just desktops, notebooks and smartphones, Lenovo’s focus upon quality in other areas is also just as intense.

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