Three sub-indices were up and two were down in comparison to the previous reading. The GfK Consumer Confidence Barometer has now been running in the same format across Europe since the early 1970s. Experience power of predictions The largest months of the year (May to July) all reported strong growth, in fact only two months of 2016 have seen declines. Manage your pricing strategy and tactics with a total market view. This fall reached -8.2% in value and was even bigger in litres (-9.5%) in the first quarter of 2017 versus 2016.Total Small Kitchen Appliances (SKA) saw a drop in value of over 9% in the first 3 months of 2017 with the majority of categories declining including kettles, toasters and food preparation.The first quarter of 2017 has seen less growth for MDA than last year with total value growth only slightly below 1%.

This is important, as fragmentation of media consumption means, the right consumers are much harder to reach.Weekly sales data is an essential part of your competitive intelligence. Find out in our white paper.Over the last 12 months DIY decorative sundries* have been in decline by -6.4% value and -7.9% volume year-on-year (YOY).There is still considerable consternation among many in the consumer electronics industry that Brexit will have a negative effect on market volume sales and turnover in 2017 and beyond.The retail IT market continued to see challenging conditions in the first quarter of 2017, with the value generated by sales of IT products falling by 5% compared to the first quarter of 2016.The total paint* market achieved its twelfth consecutive month of decline. Watch our technology expert, Zak Haeri, to discover the key findings from our data.GfK has once again placed among the most innovative market research firms worldwide, according to an annual ranking published by the American Marketing Association.One of the big questions our clients are asking us is, “Does General Data Protection Regulation (GDPR) apply to me, and what specific actions do I need to take to be compliant with my research?”Innovating their propositions to fit emerging consumer needs will ensure they aren't.December 2017 was always going to be tough, set against a backdrop of low consumer confidence, economic uncertainty and rising inflation.Traditional market research is dying.

2015 was a strong year for the bird care market, growing 15% in value compared to 2014. Index performance for GFK UK Consumer Confidence Indicator (UKCCI) including value, chart, profile & other market data. vs. 2011Reignited hype and significant financial backing suggests we may be teetering on the edge of a second wave of virtual reality (VR) success. State-of-the-art technologies and rigorous methodologies to track who is watching what, where and how they engage with media content on individual channels and cross media.

The GfK Consumer Confidence is derived from the survey of about 2,000 consumers which are ask to rate the relative level of past and future economic conditions including personal financial situation, climate for major purchases, overall economic situation and savings level. Read on to discover more.How much a product costs is an important factor; not just for consumers but also for retailers.

We’ve seen the rise of online sales in Black Friday weeks across the last few years, but now it’s official, for the consumer durable categories as tracked by GfK, more sales now take place online than off.GfK held a roundtable discussion with leaders from across the media industry to debate this hot topic. Recent global research from GfK shows that the truth is a little more complicated.Consumers are more connected than ever. If we look back to Black Friday 2015, total Smart-Mobile sales grew +29% compared to the week prior to Black Friday.The rise of Black Friday in the UK over the past few years has been staggering. However, economic headwinds could easily blow any recovery off-course with confidence remaining fragile and volatile amid few signs of stability,” said Joe Staton, GfK‘s Client Strategy Director.

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