NIKE’s SB&I team managed the overall reporting process and actively participated in stakeholder engagement as an information provider and listener.NIKE and Forum jointly created a list of relevant stakeholders who possess a range of the following attributes:The participation of listed stakeholders and organizations is not an indication of support, recommendation or endorsement of any information, persons or organizations in the report.

Two ways that have made the most impact for communicating with our students are after-school clubs and principal chats. Many emails and phone calls would have been exchanged – method of delivery depending on the urgency of the message.

It was being insinuated that Nike was not too concerned for the factory workers’ welfare prior to the incident, saying that this is what happened as a result. Locating this statement was found to be difficult.Based on Nike’s current use of social media, Nike is relatively active on Twitter. It is critical to seek to understand what your stakeholders desire both spoken and unspoken. (The Wall Street Journal, 2014)Again, not a lot of information is available in regards to Nikes communication plan so the following strategies are based on research of Nikes communication and marketing strategies.Externally, the first point of contact which would most likely have come from a communications executive, would be partners and those within the supply chain – retailers, suppliers, contract manufacturers – as they could have been affected in terms of reputation. Integrated Marketing Communication comparing of Nike We see stakeholder engagement as a key enabler of both risk mitigation and innovation.NIKE engages with a broad range of stakeholders on an ongoing basis, including individuals in civil society organizations, industry and government, as well as consumers and shareholders. Nike gained Information from Governments, Unions and Investors such as where Nike stands legally and with investors as naturally Nike lost money as a result of the incident.Shareholders, Charities and Unions would be communicated with via email as a part of the crisis control method. In order to systematically identify these stakeholders, we use an extensive network of contacts - spanning across more than 60 countries - to pinpoint … For more recent reports, we established panels of experts who provided feedback on early drafts and discussed issues such as materiality, completeness, relevance, tone, performance and the future of our reporting, among other topics. To ensure all external stakeholders are accounted for, it was important to break them into categories based on their level of interest and influence they have. Sprunk explained the pressure the organization was under due to competitors outsourcing to these factories in Bangladesh and having to make fast decisions, seemingly implying they were unaware how bad conditions were.

We also do this through formal partnership work and stakeholder engagement activities, which are covered throughout this report. In this capacity, Forum jointly selected stakeholders with NIKE, coordinated the overall process, led stakeholder discussions and virtual feedback sessions, and consolidated feedback for us. They help us prioritize key issues and develop our corporate responsibility policies and approaches.

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