in English literature from BRABU and an MBA from the Asia-Pacific Institute of Management, New Delhi. Apart from being technologically efficient, its products are better than most in terms of quality and design too. SONY is a brand that sells premium technology products that are aimed at the higher end market. The premium pricing strategy serves to do two things. However, the target customer segment are mainly the millenials. View which stocks are hot on social media with MarketBeat's trending stocks report.Identify stocks that meet your criteria using seven unique stock screeners. SONY’s customer orientation gets easily visible in its marketing strategy too. MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. In several regards Sony has been the leader in its industry, the first one to bring the direct view portable transistor TV and the famous Walkman. Apart from Facebook, it has used Pinterest, Google Plus, and Twitter for customer engagement and for promoting its brand.Like most other celebrity brands, SONY too has shown heavy focus on marketing and has proved itself smarter than others in this area. The average price target represents a -1.57% decrease from the last price of $76.32. Outdoor advertising is generally highly effective in the metropolitan areas where the exposure to the target audience can be very high. Sony’s focus is on design, quality and technology in this area. Target Market: Sony targets all different types of people. SONY’s strategy has always focused on customer friendliness and deeper clarity. Compare your portfolio performance to leading indices and get personalized stock ideas based on your portfolio.Get daily stock ideas top-performing Wall Street analysts. Sony has products in the consumer electronics, gaming, entertainment and financial services markets. View our full suite of financial calendars and market data tables, all for free.Receive a free world-class investing education from MarketBeat. This trademark has been registered in 200 countries and territories. Still, Sony does not leave any stone unturned to market its products and to make them successful. See what's happening in the market right now with MarketBeat's real-time news feed. Its Walkman was a big hit. These devices are promoted heavily on television. Get short term trading ideas from the MarketBeat Idea Engine. Social media can be a major support, if you can design a creative customer experience. After bearing losses for years in its PC division, SONY was forced to discontinue its PC business.

© American Consumer News, LLC dba MarketBeat® 2010-2020. Its target segment is made up of the higher end customers and small and big businesses. It also makes use of television and the print media in plenty in the Asian markets to promote its brand and products. Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. After having discontinued its PC business, it focused on the other areas including music and entertainment.

MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.5 Wall Street analysts have issued ratings and price targets for Sony in the last 12 months.

Apart from it, SONY also spends a very large sum (in billions) on advertising and promotions. It is known for making creative TV ads that are highly engaging. Sony also has a wide distribution net globally in the areas where its products are sold. It first helps the brand maintain a premium image and second it reflects the brand’s investment in technology and research and development.

In this regard, its technology is only next to Apple which remained a major challenger till SONY … Its target segment is made up of the higher end customers and small and big businesses.

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